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The producer and scriptwriter, Nunnally Johnson, said that it was the first film in which audiences "liked Marilyn for herself [and that] she diagnosed the reason very shrewdly. She said that it was the only picture she'd been in, in which she had a measure of modesty... about her own attractiveness."How to Marry a Millionaire was the first film ever to be photographed in the new CinemaScope wide-screen process.This was the first film Marilyn Monroe co-starred in after 'Gentlemen perfer Blondes'.
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Monroe's films of this period established her "dumb blonde" persona and contributed to her popularity. In 1953 and 1954, she was listed in the annual "Quigley Poll of the Top Ten Money Making Stars", which was compiled from the votes of movie exhibitors throughout the United States for the stars that had generated the most revenue in their theaters over the previous year.
Resourceful Schatze Page (Lauren Bacall), spunky Loco Dempsey (Betty Grable) and ditsy Pola Debevoise (Marilyn Monroe) rent a luxurious Sutton Place penthouse from Freddie Denmark (David Wayne), who is avoiding the IRS by living in Europe. The women plan to use it to attract and marry millionaires. When money is tight, Schatze pawns some of Freddie's furniture, without his knowledge of course; as winter approaches, the furnishings gradually vanish.

One day, Loco carries in some groceries, assisted by Tom Brookman (Cameron Mitchell). Tom is very interested in Schatze, but she knows from prior marital experience what he is — a "gas pump jockey" — and tries repeatedly to brush him off, without success. She has her sights on bigger game: the charming, classy widower J.D. Hanley (William Powell) whose worth is irreproachably large. All the while she's stalking the older J.D., Tom keeps after her. After every one of their dates, she tells him she never wants to see him again. She refuses to marry a poor man again.
Meanwhile, Loco (Grable) becomes acquainted with a grumpy businessman (Fred Clark). He's married, but she agrees to go with him to his "lodge" in Maine, mistakenly thinking she's going to meet a bunch of Elks Club members. When she learns the truth, she wants nothing to do with his plans.

Unfortunately, she comes down with the measles and has to stay in the lodge until cured. She is nursed back to health with the help of a strapping young man named Eben (Rory Calhoun), who she thinks owns most of the surrounding land. She has no trouble transferring her affections to the handsome outdoorsman and they become engaged. When she finds out that he's just a forest ranger, guarding against fires on "his" land, she is very disappointed, but she loves him and is willing to overlook his financial shortcomings
The third member of the group, Pola (Monroe), is hilariously nearsighted, but hates to wear her glasses where any man might see her. As she puts it, "Men aren't attentive to girls who wear glasses." (a takeoff of Dorothy Parker's "Men seldom make passes at girls who wear glasses.")

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Loco and Pola are reunited with Schatze just before her wedding. She finally managed to overcome J.D.'s qualms about their age difference. Tom shows up and is recognized by the groom. It turns out that Tom is by far the richer of the two men. J.D. has an inkling how things are going to turn out, so he is not too surprised when Schatze finds herself unable to go through with the wedding because she doesn't love him. J.D. leaves graciously and Schatze, against her better judgement, ends up marrying Tom.

Afterwards, the three happy couples end up at a greasy spoon, dining on hamburgers. Tom breaks the news to Schatze that he is extremely wealthy, naming all the things he owns, but she thinks he's kidding. He then pays the bill, pulling out an enormous wad of cash. The three women faint dead away. The men then drink a toast to their unconscious wives.
Hope you guys enjoyed this! Positive Feedback is like fuel to me ;) A similar replica of the red swimsuit Travilla designed for marilyn in this movie can be found at Pinupgirlclothing.com under 'Swimsuits'. The Clear Lucite heels with interchangable ribbons marilyn wors with this and many other outfits is very hard to find. If anyone knows where to find them, please let me know and I'll post up the address. ;)
-L
I have a pink dress very similar to the second picture you have posted! Ahhh, love.
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